DISQUS

Aspiring Business Blog: Are you standing out? 8 examples on getting found!

  • kevindervin · 2 months ago
    Great post Shawn and GREAT examples of what pretty much any business can do. I love the fact that as you point out, none of these examples is of a business doing something terribly complex. The fact is they are just doing it and doing it consistently.

    Thanks for sharing.

    All my Best!
    Kevin
  • davidsoxman · 2 months ago
    Thanks for the post Shawn. I subscribe to the theory that by giving something away, you ultimately receive something in return, later on. By sharing knowledge that is helpful and of value, these companies are creating a trusted brand that brings loyalty and yes, sales.
  • Joseph Manna · 2 months ago
    Shawn, this was a helpful post. Thanks for mentioning us and our marketing at Infusionsoft. I would want to add to #7, that free reports and eBooks aren't the only ways marketers can collect leads.

    You can check it out on our blog, The Death of the Free Report (and the eBook).

    To me, the best way a business can stand out is to engage, interact and show a little personality. We all have one and the more they show it, the more unique they become.

    ~Joseph
  • skinkade · 2 months ago
    Joseph - Thanks for totally invalidating my point! ;-) (just kidding).

    I agree that Reports and ebooks can (and may be) overdone, but for those industries or businesses that aren't heavily online, it's still a good place to start...as long as they're engaging and add value - which I think was your point as well. To me it's less about lead generation and more about establishing value and expertise.

    Good stuff - thanks.

    Shawn