http://aspiringbusinessblog.disqus.com/Ideas for Small Business Owners looking for tractionenFri, 09 Oct 2009 16:37:35 -0000http://www.aspirekc.com/Blog/2009/10/05/are-you-standing-out-8-examples-on-getting-found/#comment-19698787<p>Joseph - Thanks for totally invalidating my point! ;-) (just kidding).</p><p>I agree that Reports and ebooks can (and may be) overdone, but for those industries or businesses that aren't heavily online, it's still a good place to start...as long as they're engaging and add value - which I think was your point as well. To me it's less about lead generation and more about establishing value and expertise.</p><p>Good stuff - thanks.</p><p>Shawn</p><p></p>skinkadeFri, 09 Oct 2009 16:37:35 -0000http://www.aspirekc.com/Blog/2009/10/05/are-you-standing-out-8-examples-on-getting-found/#comment-19697572<p>Shawn, this was a helpful post. Thanks for mentioning us and our marketing at Infusionsoft. I would want to add to #7, that free reports and eBooks aren't the only ways marketers can collect leads.</p><p>You can check it out on our blog, <a href="http://www.infusionblog.com/marketing-and-sales-strategies/the-death-of-the-free-report-and-the-ebook/" rel="nofollow noopener" target="_blank" title="http://www.infusionblog.com/marketing-and-sales-strategies/the-death-of-the-free-report-and-the-ebook/">The Death of the Free Report (and the eBook)</a>.</p><p>To me, the best way a business can stand out is to engage, interact and show a little personality. We all have one and the more they show it, the more unique they become.</p><p>~Joseph</p>Joe MannaFri, 09 Oct 2009 16:16:44 -0000http://www.aspirekc.com/Blog/2009/10/05/are-you-standing-out-8-examples-on-getting-found/#comment-19253951<p>Thanks for the post Shawn. I subscribe to the theory that by giving something away, you ultimately receive something in return, later on. By sharing knowledge that is helpful and of value, these companies are creating a trusted brand that brings loyalty and yes, sales.</p>davidsoxmanTue, 06 Oct 2009 17:16:43 -0000http://www.aspirekc.com/Blog/2009/10/05/are-you-standing-out-8-examples-on-getting-found/#comment-19229809<p>Great post Shawn and GREAT examples of what pretty much any business can do. I love the fact that as you point out, none of these examples is of a business doing something terribly complex. The fact is they are just doing it and doing it consistently.</p><p>Thanks for sharing.</p><p>All my Best!<br>Kevin</p>kevindervinTue, 06 Oct 2009 14:38:15 -0000